Configuration of content site user interaction monitoring in data networks

ABSTRACT

A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.

RELATED APPLICATIONS

Any and all applications for which a domestic priority claim isidentified in the Application Data Sheet of the present application arehereby incorporated by reference under 37 CFR 1.57.

BACKGROUND

Some operators of content sites, such as websites, regularly obtain theresults of analytics performed with regard to user interactions on theircontent sites. User analytics can include any type of data regardinginteractions of end users with content sites, among other types of data.There are different approaches to gathering analytics data, one of whichincludes employing the use of tags.

Tags can include small pieces of website code that allow a websiteoperator to measure traffic and visitor behavior, understand the impactof online advertising and social channels, use remarketing and audiencetargeting, or test and improve a content site, among optionally otherfunctions. Adding tags to a content site has typically requiredinvolving a developer to manually insert tag code into one or more pagesof a website.

SUMMARY

In some embodiments, a system is disclosed that controls collection ofdata indicative of user interactions with a content page and transmitsthe data indicative of the user interactions over a computer network.The system can include: one or more memory devices configured to storecontent organization data, the content organization data comprising aplurality of identifiers associated with a plurality of content objectsincluding a first content object and a second content object, anidentifier of the plurality of identifiers being associated with thefirst content object and the second content object; and one or morehardware processors in communication with the one or more memorydevices, the one or more hardware processors being configured to:identify a selection event indicative of the identifier rather than theplurality of identifiers other than the identifier, in response toidentifying the selection event, generate monitoring object data usableto generate a monitoring object bundle, the monitoring object bundlecomprising instructions that when executed by a user system cause theuser system to: gather interaction data indicative of user interactionswith the first content object or the second content object, and transmitthe interaction data via a computer network to a computing system,generate the monitoring object bundle from the monitoring object data,receive a bundle request from the user system via the computer network,the bundle request identifying the identifier, the bundle request beingtransmitted by the user system in response to the user system loading acontent page that causes loading of the first content object or thesecond content object, and in response to receiving the bundle request,transmit the monitoring object bundle to the user system via thecomputer network causing the user system to gather the interaction dataand transmit the interaction data via the computer network to thecomputing system.

The system of the preceding paragraph can include one or more of thefollowing features: The one or more hardware processors is configuredto: generate the monitoring object bundle in response to the identifyingthe selection event; store the monitoring object bundle in the one ormore memory devices; and access the monitoring object bundle from theone or more memory devices using the identifier in response to receivingthe bundle request. The one or more hardware processors is configured toidentify the selection event based at least on a user input via a userinterface, and the user input denotes (i) the identifier, (ii) the firstcontent object and the second content object, or (iii) a content objectgroup comprising the first content object and the second content. Themonitoring object bundle comprises a plurality of monitoring objects,and the instructions when executed by the user system cause the usersystem to load the plurality of monitoring objects without firstdetermining whether a monitoring object load condition at the usersystem has been satisfied. Execution of the monitoring object bundle bythe user system does not cause the user system to request one or moremonitoring objects via the computer network. The one or more hardwareprocessors is configured to receive the content organization data from acontent object server. The one or more hardware processors is configuredto: generate and output a user interface configured to receive a userinput comprising authentication data for the content object server, andtransmit a first request with the authentication data to the contentobject server to obtain the content organization data. The monitoringobject bundle is a data file comprising script language, and the firstcontent object comprises a first image or a first video and the secondcontent object comprises a second image or a second video. The contentpage comprises the first content object or the second object, and theinstructions when executed by the user system further cause the usersystem to gather interaction data indicative of user interactions with aportion of the content page other than the first content object or thesecond content object. Execution of the monitoring object bundle by theuser system does not cause the user system to perform the same datacollection function twice while gathering the interaction data. Theidentifier is not associated with the plurality of content objects otherthan the first content object and the second content object. The one ormore hardware processors is configured to generate the monitoring objectbundle in response to receiving the bundle request. The instructionswhen executed by the user system cause the user system to perform amonitoring object management loader operation and transmit theinteraction data via the computer network to a plurality of computingsystems including the computing system.

In some embodiments, a method of controlling collection of dataindicative of user interactions with a content page is disclosed. Themethod can include: under control of a physical computing devicecomprising digital logic circuitry: identifying a selection eventindicative of an identifier of a plurality of identifiers, the pluralityof identifiers being associated with a plurality of content objectsincluding a first content object and a second content object, theidentifier being associated with the first content object and the secondcontent object; in response to identifying the selection event,generating monitoring object data usable to generate a monitoring objectbundle, the monitoring object bundle comprising instructions that whenexecuted by a user system cause the user system to: gather interactiondata indicative of user interactions with the first content object orthe second content object, and transmit the interaction data via acomputer network; generating the monitoring object bundle from themonitoring object data; receiving a bundle request from the user systemvia the computer network, the bundle request identifying the identifier;and in response to receiving the bundle request, transmitting themonitoring object bundle to the user system via the computer networkcausing the user system to gather the interaction data and transmit theinteraction data via the computer network.

The method of the preceding paragraph can include one or more of thefollowing features: The method can include: under control of thephysical computing device: generating the monitoring object bundle inresponse to the identifying the selection event; storing the monitoringobject bundle in one or more memory devices; and accessing themonitoring object bundle from the one or more memory devices using theidentifier in response to receiving the bundle request, wherein theselection event is identified based at least on a user input via a userinterface, and the user input denotes (i) the identifier, (ii) the firstcontent object and the second content object, or (iii) a content objectgroup comprising the first content object and the second content. Themethod can include: under control of the physical computing device:transmitting a first request to a content object server to obtain theplurality of identifiers associated with the plurality of contentobjects; and receiving the plurality of identifiers associated with theplurality of content objects from the content object server in responseto the first request.

In some embodiments, non-transitory physical computer storage isdiscloses that includes computer-executable instructions stored thereonthat, when executed by one or more processors, are configured toimplement a process. The process can include: identifying a selectionevent indicative of an identifier of a plurality of identifiers ratherthan the plurality of identifiers other than the identifier, theplurality of identifiers being associated with a plurality of contentobjects including a first content object and a second content object,the identifier being associated with the first content object and thesecond content object; in response to identifying the selection event,generating monitoring object data usable to generate a monitoring objectbundle, the monitoring object bundle comprising monitoring instructionsthat when executed by a user system cause the user system to: gatherinteraction data indicative of user interactions with the first contentobject or the second content object, and transmit the interaction datato a computing system; generating the monitoring object bundle from themonitoring object data; receiving a bundle request from the user system,the bundle request identifying the identifier; and in response toreceiving the bundle request, transmitting the monitoring object bundleto the user system causing the user system to gather the interactiondata and transmit the interaction data to the computing system.

The non-transitory physical computer storage of the preceding paragraphcan include one or more of the following features: The process furthercomprises generating the monitoring object bundle in response to theidentifying the selection event; storing the monitoring object bundle inone or more memory devices; and accessing the monitoring object bundlefrom the one or more memory devices using the identifier in response toreceiving the bundle request. The process further comprises generatingthe monitoring object bundle in response to receiving the bundlerequest. The process further comprises: transmitting a first request toa content object server to obtain the plurality of identifiersassociated with the plurality of content objects; and receiving theplurality of identifiers associated with the plurality of contentobjects from the content object server in response to the first request.

In some embodiments, a method of controlling collection of dataindicative of user interactions with a content page is disclosed. Themethod can include: under control of one or more hardware processors:identifying a selection event indicative of an identifier of a pluralityof identifiers, the plurality of identifiers being associated with aplurality of content objects including a first content object and asecond content object, the identifier being associated with the firstcontent object and the second content object; generating monitoringobject data usable to generate a monitoring object bundle correspondingto the identifier, the monitoring object bundle comprising instructionsthat when executed by a user system cause the user system to: perform amonitoring object management loader operation, gather interaction dataindicative of user interactions with the first content object or thesecond content object, and transmit the interaction data via a computernetwork; and generating the monitoring object bundle from the monitoringobject data so that execution of the monitoring object bundle by theuser system does not cause the user system to perform the same datacollection function twice while gathering the interaction data.

The method of the preceding paragraph can include one or more of thefollowing features: The generating the monitoring object bundlecomprises generating the monitoring object bundle from the monitoringobject data by removing one or more redundant operations indicated by aplurality of monitoring objects associated with the monitoring objectbundle. The selection event is identified based at least on a user inputvia a user interface, and the user input denotes (i) the identifier,(ii) the first content object and the second content object, or (iii) acontent object group comprising the first content object and the secondcontent. The monitoring object bundle comprises a plurality of tags.

In some embodiments, a method of controlling collection of dataindicative of user interactions with a content page is disclosed. Themethod can include: under control of one or more hardware processors:receiving a bundle request from a user system via a computer network inresponse to the user system loading a content page that causes loadingof a first content object or a second content object, the bundle requestidentifying an identifier of a plurality of identifiers, the pluralityof identifiers being associated with a plurality of content objectsincluding the first content object and the second content object, theidentifier being associated with the first content object and the secondcontent object; processing the bundle request for the identifier;accessing a monitoring object bundle from one or more memory devicesusing the identifier identified by the bundle request, the monitoringobject bundle comprising instructions that when executed by the usersystem cause the user system to: gather interaction data indicative ofuser interactions with the first content object or the second contentobject, and transmit the interaction data to a computing system; andtransmitting the monitoring object bundle to the user system via thecomputer network causing the user system to gather the interaction dataand transmit the interaction data to the computing system. The bundlerequest can include the identifier.

In some embodiments, a system for collecting data indicative of userinteractions with a content page and transmitting the data indicative ofthe user interactions over a computer network is disclosed. The systemcan include: one or more memory devices configured to store a pluralityof content pages and a plurality of content objects; and one or morehardware processors in communication with the one or more memorydevices, the one or more hardware processors being configured to: load afirst content page of the plurality of content pages that causes loadingof a first content object of the plurality of content objects as part ofthe first content page, the plurality of content objects including thefirst content object and a second content object, the first contentobject and the second content object being associated with an identifierof a plurality of identifiers; in response to loading the first contentobject, generate a first bundle request that identifies the identifier;transmit the first bundle request via a computer network to a server;receive a monitoring object bundle from the server via the computernetwork in response to transmitting the first bundle request, themonitoring object bundle comprising instructions that when executed bythe one or more hardware processors cause the one or more hardwareprocessors to: gather interaction data indicative of user interactionswith one or more of the plurality of content objects, and transmit theinteraction data to a computing system via the computer network; executethe monitoring object bundle to cause the one or more hardwareprocessors to gather first interaction data indicative of first userinteractions with the first content object and transmit the firstinteraction data to the computing system via the computer network; loada second content page of the plurality of content pages that causesloading of the second content object as part of the second content page;in response to loading the second content object, generate a secondbundle request that identifies the identifier; transmit the secondbundle request via the computer network to the server; receive themonitoring object bundle from the server via the computer network inresponse to transmitting the second bundle request; and execute themonitoring object bundle to cause the one or more hardware processors togather second interaction data indicative of second user interactionswith the second content object and transmit the second interaction datato the computing system via the computer network.

The system of the preceding paragraph can include one or more of thefollowing features: The instructions when executed by the one or morehardware processors do not cause the one or more hardware processors togather user data indicative of user interactions with page elementsother than the plurality of content objects. The one or more hardwareprocessors is configured to load the first content page and the secondcontent page by loading the first content page and the second contentpage in a browser. The first content page and the second content pagecomprise a first web page and a second web page. The monitoring objectbundle comprises a tag including the instructions. The instructions whenexecuted by the one or more hardware processors cause the one or morehardware processors to perform a monitoring object management loaderoperation.

In some embodiments, a method of collecting data indicative of userinteractions with a content page and transmitting the data indicative ofthe user interactions over a computer network is disclosed. The methodcan include: under control of one or more hardware processors: loading afirst content object as part of loading a first content page, the firstcontent object being associated with an identifier; generating a firstbundle request from loading the first content object, the first bundlerequest identifying the identifier; transmitting the first bundlerequest to a server; receiving a monitoring object bundle from theserver, the monitoring object bundle being associated with theidentifier and comprising instructions that when executed by the one ormore hardware processors cause the one or more hardware processors to:gather interaction data indicative of user interactions, and transmitthe interaction data; executing the monitoring object bundle causing theone or more hardware processors to gather first interaction dataindicative of a first user interaction with the first content object andtransmit the first interaction data to a computing system; loading asecond content object different from the first content object as part ofloading a second content page different from the first content page, thesecond content object being associated with the identifier; generating asecond bundle request from loading the second content object, the secondbundle request identifying the identifier; transmitting the secondbundle request to the server; and executing the monitoring object bundlecausing the one or more hardware processors to gather second interactiondata indicative of a second user interaction with the second contentobject and transmit the second interaction data to the computing system.

The method of the preceding paragraph can include one or more of thefollowing features: The first content page is part of a first contentsite, and the second content page is part of a second content sitedifferent from the first content site. The first content page is part ofa content site, and the second content page is part of the same contentsite. The executing the monitoring object bundle does not cause the oneor more hardware processors to gather user data indicative of userinteractions with page elements other than the plurality of contentobjects. The method can further includes: under control of the one ormore hardware processors: executing the monitoring object bundle causingthe one or more hardware processors to gather page element interactiondata indicative of a page element user interaction with a page elementof the first content page other than the first content object andtransmit the page element interaction data to the computing system. Theexecuting the monitoring object bundle does not cause the one or morehardware processors to perform the same data collection function twicewhile gathering the first interaction data. The first content objectcomprises the identifier, and the second content object comprises theidentifier. The first content object comprises a first image or a firstvideo, and the second content object comprises a second image or asecond video. The monitoring object bundle comprises a plurality of tagsincluding the instructions. The method can further includes: undercontrol of the one or more hardware processors: loading a third contentobject different from the first content object and the second contentobject as part of loading a third content page different from the firstcontent page and the second content page, the third content object beingassociated with the identifier; generating a third bundle request fromloading the third content object, the third bundle request identifyingthe identifier; transmitting the third bundle request to the server; andexecuting the monitoring object bundle causing the one or more hardwareprocessors to gather third interaction data indicative of a third userinteraction with the third content object and transmit the thirdinteraction data to the computing system. The transmitting the firstbundle request comprises transmitting the first bundle request via acomputer network. The receiving the monitoring object bundle comprisesreceiving the monitoring object bundle via the computer network. Thefirst interaction data is transmitted via the computer network. Thetransmitting the second bundle request comprises transmitting the secondbundle request via the computer network. The second interaction data istransmitted via the computer network. The loading the first contentobject comprises loading the first content object in a browser, and theloading the second content object comprises loading the second contentobject in the browser. The first user interaction comprises a userselection of the first content object with an input device.

In some embodiments, non-transitory physical computer storage comprisingcomputer-executable instructions stored thereon that, when executed byone or more processors, are configured to implement a process isdisclosed. The process can include: generating a first bundle requestfrom loading a first content object, the first bundle requestidentifying an identifier associated with the first content object;transmitting the first bundle request to a server; receiving amonitoring object bundle from the server, the monitoring object bundlebeing associated with the identifier and comprising instructions thatwhen executed by the one or more processors cause the one or moreprocessors to: gather interaction data indicative of user interactions,and transmit the interaction data; executing the monitoring objectbundle causing the one or more processors to gather first interactiondata indicative of first user interactions with the first content objectand transmit the first interaction data to a computing system; loading asecond content object associated with the identifier, the second contentobject being different from the first content object; generating asecond bundle request from loading the second content object, the secondbundle request identifying the identifier; transmitting the secondbundle request to the server; and executing the monitoring object bundlecausing the one or more hardware processors to gather second interactiondata indicative of second user interactions with the second contentobject and transmit the second interaction data to the computing system.

The non-transitory physical computer storage of the preceding paragraphcan include one or more of the following features: The process furthercomprises: accessing and loading a first content page from a firstdomain, the first content page comprising a reference to the firstcontent object; and accessing and loading a second content page from asecond domain different from the first domain, the second content pagecomprising a reference to the second content object. The process furthercomprises: accessing and loading a first content page from a domain, thefirst content page comprising a reference to the first content object;and accessing and loading a second content page from the same domain,the second content page comprising a reference to the second contentobject. The first content object and the second content object eachcomprises the identifier. The first content object and the secondcontent object each comprises an image or a video. The executing themonitoring object bundle does not cause the one or more processors toperform the same data collection function twice while gathering thefirst interaction data.

BRIEF DESCRIPTION OF THE DRAWINGS

Throughout the drawings, reference numbers are re-used to indicatecorrespondence between referenced elements. The drawings are provided toillustrate embodiments of the features described herein and not to limitthe scope thereof.

FIG. 1 depicts an example computing environment for managing thecollection of user interaction data.

FIG. 2 depicts example communication within the computing environment ofFIG. 1.

FIG. 3 depicts an example data import user interface.

FIG. 4 depicts an example monitoring object bundle management process.

FIGS. 5A, 5B, 6A, and 6B depict example collection management userinterfaces.

FIG. 7 depicts example communication within the computing environment ofFIG. 1.

FIG. 8 depicts an example content site loading process.

FIG. 9 depicts example system components usable to construct one or moreof the systems or servers within the computing environment of FIG. 1.

DETAILED DESCRIPTION I. Monitoring Object Management Introduction

Adding monitoring objects, such as tags, to web pages without efficientmanagement can create significant problems and inconveniences. Forinstance, code (sometimes referred to as instructions) associated withmultiple monitoring objects can bog down a content site and can be amajor performance drain. Redundant or incorrectly applied monitoringobjects can also distort measurements and result in duplicate costs ormissing data. Poor monitoring object management can also be timeconsuming for an information technology (IT) department or webmasterteam to add new monitoring objects, which may mean that importantmeasurement and marketing programs might be significantly delayed.

Collection configuration management systems can be used to improve themanagement of monitoring objects. In one embodiment, a collectionconfiguration management system can deploy a single monitoring object ora monitoring object container to a content site. Each page or any subsetof web pages in the content site can incorporate the monitoring objectcontainer as a universal monitoring object that can be used to gatherany type of visitor data of a visitor to a content site. This monitoringobject container can be used to interface with any number of third partyvendor monitoring objects without requiring, in certain embodiments,such monitoring objects to be coded expressly in the code of the webpages of the content site. Thus, changes to the monitoring of a contentsite may be made through a user interface provided by the collectionconfiguration management system without having to use a developer to addthe monitoring objects to the web pages manually. As a result, thecollection configuration management system can be more accessible topeople without IT or programming knowledge.

This monitoring object container approach to monitoring objectmanagement can promote high scalability and provide marketing agility,enabling marketers and other collection management users to rapidlychange data collected or analyzed by the monitoring object managementsystem. Further, because one monitoring object container is embeddedwithin the web pages in certain embodiments, the web pages may loadfaster and, therefore, include many performance improvements. Moreover,there may be reduction of IT costs provided by using the disclosedcollection configuration management system because IT personnel canshift away from performing monitoring object management work to focusingon other IT work.

II. Distributed Monitoring Object Management

Content pages (such as web pages) may include one or more contentobjects (such as images or videos) from one or more providers other thanthe provider of the content pages. For instance, an image created orgenerated by one provider can be included in a content page before enduser delivery of the content page, which may be created or operated byanother provider. The use and delivery of the content object in thismatter may be desirable, for instance, in situations where instructionsmay not be fixed in the content page without modifying the content page(sometimes referred to as hardcoded) or the content object may beprovided in an unknown delivery environment or data accessibilityenvironment (such as in mobile devices, non-script or iframe deliveredvia a display server, or intra video advertisements). The content objectcan serve to supplement other information of the content page like corecontent page content from the creator or operator of the content page.The content object can enable customized information, such as messagesor graphics, to be dynamically displayed as part of the content page.One example of such a content object can be an advertisement from anorganization to be included in a content page.

A content object can further include one or more monitoring objects (forexample, tags) or a monitoring object container that may be part of thecontent object and used to track user interactions with the contentobject or other parts of a content page in which the content object isincorporated. Including the one or more monitoring objects or monitoringobject container in the content object can be problematic, however,because adding, managing, or modifying the one or more monitoringobjects or monitoring object container in the content object can bedifficult. For example, two or more monitoring objects included in acontent object can be from different monitoring object providers. Thismay, in turn, cause frustration between the different monitoring objectproviders and the provider of the content object because the differentmonitoring object providers may desire to frequently modify theirmonitoring objects or at different times. In addition, the differentmonitoring object providers can unknowingly cause end user systemsexecuting the monitoring objects to perform conflicting or redundantoperations, which undesirably slow performance of the end user systems.

This disclosure describes, in some embodiments, collection configurationmanagement systems that can manage one or more monitoring objectsincluded in one or more content objects. The collection configurationmanagement systems can compartmentalize monitoring object configurationsinto monitoring object bundle (sometimes referred to as a distributedbundle) that may be processed or executed as a result of loading the oneor more content objects. The monitoring object bundle can be generatedto include one or more monitoring objects, as well as monitoring objectmanagement loader functionality like the ability to wrap one or moreparts of the one or more content objects in order to track userinteractions with the one or more content objects. By bundling the oneor more monitoring objects with the monitoring object management loaderfunctionality, security and governance can be improved becauseprocessing and sourcing of user interaction data can occur at the enduser system rather than an external server, and latency at the end usersystem can be reduced because the monitoring object bundle may begenerated to diminish or remove the use of monitoring object load rulesor enable operations performed by different monitoring objects to beharmonized or for redundant operations to be minimized or removed fromthe monitoring objects before inclusion in the monitoring object bundle.

The collection configuration management systems can further enable acollection management user to efficiently manage which monitoringobjects are included in a monitoring object bundle and which one or morecontent objects are associated with the monitoring object bundle. Thecollection configuration management systems can import contentorganization data from a content object server and thereby determinewhat content objects or grouping of content objects that the monitoringobject bundle may be included as part of and what unique identifiers maybe associated with the content objects or grouping. Subsequently, basedat least on one or more user selections, the collection configurationmanagement systems can determine a unique identifier associated with aselected content object or grouping of content objects and associate theunique identifier with the monitoring object bundle. The collectionconfiguration management systems can use the unique identifier to causethe monitoring object bundle to be provided to end user systems when theend user systems load one of the selected content object or grouping.Such a configuration can provide flexibility for the collectionmanagement user to easily and remotely change the monitoring objectbundle without changing the selected content object or grouping, such asthe instructions included in the selected content object or grouping forrequesting or processing the monitoring object bundle.

For purposes of summarizing the disclosure, certain aspects, advantagesand novel features of several embodiments are described herein. It is tobe understood that not necessarily all such advantages can be achievedin accordance with any particular embodiment of the embodimentsdisclosed herein. Thus, the embodiments disclosed herein can be embodiedor carried out in a manner that achieves or optimizes one advantage orgroup of advantages as taught herein without necessarily achieving otheradvantages as may be taught or suggested herein.

III. Monitoring Object Management Systems and Methods

FIG. 1 illustrates a computing environment 100 for implementing variousmonitoring object features, including some or all of the monitoringobject management features described herein. In the computingenvironment 100, an end user system 102 communicates over a network 108with a site server 110. The end user system 102 can include any form ofcomputing device and may be a desktop, laptop, smartphone, tablet, orthe like. A browser 103 or other application software installed in theend user system 102 accesses one or more content pages of a content sitestored in content pages storage 112 of the site server 110. The contentpages can be files that may be accessed remotely and provided to the enduser system 102. Accordingly, the content pages may be web pages,documents (such as pdf documents), videos, images, text, combinations ofthe same, or the like. The site server 110 may be a web server, anapplication server, a database server, combinations of the same, or thelike. Further, the network 108 can include a local area network (LAN), awide area network (WAN), a company intranet, the public Internet,combinations of the same, or the like.

A content page of the content site can incorporate one or more contentobjects provided by a content object server 140. The content objectserver 140 can store content objects in a content objects storage 142.As some examples, the content object server 140 can be a publicationserver or an advertising server. The content object server 140 cantransmit the content objects to the site server 110 or the end usersystem 102 in response to a request for a content object or may push thecontent objects to the site server 110 or the end user system 102. Thecontent objects can be web pages, documents, videos, images, text,combinations of the same, or the like. The content objects can besupplemental content from a provider other than a content site providerthat provides base content for the content site. In some embodiments,one or more of the content objects can be included in a content page bythe site server 110 before or when the site server 110 provides thecontent page to the end user system 102. In other embodiments, thebrowser 103 can request and obtain one or more content objects from thecontent object server 140 upon loading of a content page thatincorporates the one or more content objects.

A content object can include instructions for requesting a monitoringobject bundle. The instructions for requesting the monitoring objectbundle can include a source location address (for example, a webaddress) for the monitoring object bundle or other information to enableand cause the browser 103 to request or obtain the monitoring objectbundle from another device, such as from a configuration data storage122 of a collection control server 120 via the network 108. Themonitoring object bundle can be a data collection monitoring objectbundle that upon receipt by the browser 103 is executed and causes thebrowser 103 to supply user interaction, visitor identification, or otherdata to an analytics system 130 or collection vendor systems 150(optionally through the collection control server 120). The monitoringobject bundle, moreover, may be at least partly customized for thecontent object that includes instructions for requesting the monitoringobject bundle. The monitoring object bundle can itself include one ormore monitoring objects. In one example, the monitoring object bundlecan include one or more monitoring objects and monitoring objectmanagement loader functionality. The monitoring object management loaderfunctionality can provide the ability, for instance, to wrap a contentobject in order to trigger tracking upon a user interaction, such as auser selection via a mouse click, with the content object. Themonitoring object bundle or monitoring object can be a data fileincluding JavaScript™, HyperText Markup Language (HTML), JavaScript™Object Notation (JSON), Hypertext Preprocessor (PHP), Node.js, Python,combinations of the same, or the like, in one embodiment. In otherembodiments, the monitoring object bundle or monitoring object can becoded in another programming language suitable for execution by the enduser system 102. Moreover, the monitoring object bundle or monitoringobject may be standalone code or component code, where component codecontrasts with standalone code in that component code unlike standalonecode may not be executed without complementary component code.

Additionally or alternatively, a content object can include a monitoringobject container or multiple monitoring objects, or one or more contentpages of the content site can include a monitoring object container orone or more monitoring objects. Monitoring objects and monitoring objectcontainers, such as tags and tag containers, are described in detail inU.S. Pat. No. 8,805,946, titled “SYSTEM AND METHOD FOR COMBINING CONTENTSITE VISITOR PROFILES,” which is incorporated by reference herein in itsentirety.

The analytics system 130 can include a visitor processing system 132 anda collection configuration management system 134, as well as a visitorprofiles storage 136. The visitor processing and collectionconfiguration management systems 132, 134 are shown separately forillustrative purposes, although their functionality may be implementedby a single system. The analytics system 130 can also be implementedwithout the collection configuration management system 134, and thus,the functionality of the visitor processing system 132 can beimplemented independent of any collection configuration managementfunctionality. Further, the analytics system 130 can be implementedwithout the visitor processing system 132, and thus, the functionalityof the collection configuration management system 134 can be implementedindependent of any visitor processing functionality.

The visitor processing system 132 can enable collection management usersto configure the types of data tracked for different visitors of acontent site, as well as to analyze and report on this visitor data. Forinstance, the visitor processing system 132 can provide one or more userinterfaces that enable customization of collecting information aboutvisitors to a content site. This information can be obtained initiallyfrom a monitoring object bundle or one or more monitoring objects, whichmay be provided through the collection control server 120 to the enduser system 102 for execution in the browser 103. Upon execution in thebrowser 103, the monitoring object bundle or one or more monitoringobjects can supply visitor data to the visitor processing system 132(optionally through the collection control server 120). Such visitordata can be stored in visitor profiles in the visitor profiles storage136. Collection management users can, for example, subsequently querythe visitor profiles to obtain reports or other information aboutvisitors to a content site.

The collection configuration management system 134 can be used to managethe one or more monitoring objects associated with the content pagesstored in the content pages storage 112 or the content objects stored inthe content objects storage 142. For instance, the collectionconfiguration management system 134 can provide functionality forcollection management users to select which monitoring objects toassociate with which one or more content pages or one or more contentobjects for a variety of vendor-specific processing purposes orcustomize the monitoring objects for particular content pages or contentobjects. These purposes can include obtaining analytics for dataanalysis or business intelligence, tracking affiliate activity withrespect to a content site, obtaining user data for displaying targetedads, obtaining user data for customizing search functionality or emailcampaigns targeted to the end users, obtaining user data forpersonalizing content of a content page, obtaining user data forintegration with social networking functionality, obtaining user datafor big data analysis, combinations of the same, or the like. Datacollected by the monitoring object bundle or monitoring objects can beprovided to the collection vendor systems 150, which can perform any ofthis vendor-specific processing. The data collected or related data mayadditionally or alternatively be passed to the collection vendor systems150 through the site server 110, the collection control server 120, orthe analytics system 130. In some embodiments, the collectionconfiguration management system 134 can include a publish engine thatgenerates or revises monitoring objects bundles, monitoring objects, ormonitoring object containers.

A collection management user system 104 can access the collectioncontrol server 120 or the analytics system 130 via the network 108. Likethe end user system 102, the collection management user system 104 caninclude a browser 105 or other application software that can accessnetwork applications over the network 108. The collection managementuser system 104 can also be any type of computing device including, butnot limited to, a desktop, laptop, tablet, smartphone, or the like. Thecollection management user system 104 can be operated by collectionmanagement users such as marketing professionals, website operators,business users, operators of a content site or the site server 110, orany other individual who uses monitoring object bundles or monitoringobjects or data obtained therefrom. Collection management users are notthe end users of a content site in certain embodiments. The collectionmanagement users can use the collection management user system 104 todynamically update the types of data tracked or analyzed for differentvisitors of a content site. In addition, the collection management usercan use the collection management user system 104 to customizemonitoring object bundles or monitoring objects for particular contentpages or content objects.

The computing environment 100 can additionally include more end usersystems and collection management user systems than just the end usersystem 102 and the collection management user system 104 shown inFIG. 1. Multiple end user systems can thus, for instance, access contentpages from the site server 110 via the network 108, and multiplecollection management user systems can interact with the analyticssystem 130 via the network 108.

Turning to FIG. 2, a computing environment 200 is shown that illustratesexample communication within the computing environment 100 of FIG. 1.

The computer environment 200 includes the content object server 140 withthe content objects storage 142. The content objects storage 142 canstore content objects, which can be organized into a hierarchy such as atree structure or parent-child relationship. The content objects can,for instance, be organized into groups where each of the content objectscan be included in one or more of the groups. For example, one of thegroups can include two of the content objects, another of the groups caninclude three or more of the content objects, and yet another of thegroups can include one of the content objects. The groups can further beorganized into one or more additional groups, which can be organizedinto one or more other higher level groups, which can be organized intoyet one or more even higher level groups, and so forth. Each group of ahigher level can include one or more content objects or groups from alower level. Each of the content objects and each group at each groupinglevel can be associated with an identifier (sometimes referred to as acontent identifier) indicative of the one corresponding content objector group. Each identifier associated with each of the content objectsand each group at each grouping level can be considered unique becausethe identifier can be different from the other identifiers indicative ofthe other content objects and groups.

The content object server 140 can receive, generate, or revise contentorganization data 220 that may include the identifiers uniquelyassociated with the content objects and groups (for instance,identifiers can be associated with branches of a tree structure of thecontent organization data 220). The content organization data 220 canfurther include an indication of the groupings of the content objects.In one example, the content object server 140 can generate the contentorganization data 220 in response to receiving user inputs indicatingdesired groupings of the content objects and revise the contentorganization data 220 over time in response to receiving additional userinputs indicating revised desired groupings. As another example, thecontent object server 140 can import the content organization data 220from another device and revise the content organization data 220 overtime in response to receiving user inputs requesting to revisegroupings.

In one implementation, the content objects can be organized into a typeof grouping structure used to organize online digital marketingcampaigns. For example, the content objects can correspond to creatives,such as images or videos to be incorporated in a content page. Thecreatives can, in turn, be organized into one or more campaigns. The oneor more campaigns can be organized into one or more line items. The oneor more line items can be organized into one or more insertion orders.In addition, the creatives, one or more campaigns, one or more lineitems, or one or more insertion orders can be organized into one or moreother groups. Each of the creatives, one or more campaigns, one or moreline items, one or more insertion orders, and one or more other groupscan be associated with an identifier uniquely indicative of the onecorresponding creative, campaign, line item, insertion order, or othergroup.

At communication exchange 1 of FIG. 2, the collection management usersystem 104 and the collection configuration management system 134 cancommunicate via the network 108 to enable a collection management userto configure the collection configuration management system 134 torequest and access the content organization data 220 from the contentobject server 140. The collection management user can input via thebrowser 105 authentication data, such as a key or credential, foraccessing the content organization data 220 so that the authenticationdata can be provided by the browser 105 to the collection configurationmanagement system 134.

In one example, a user interface 300 shown in FIG. 3 can be used toconfigure the collection configuration management system 134 to requestand access the content organization data 220 from the content objectserver 140. At denotation 1 of the user interface 300, the collectionmanagement user can select to “Configure Server Import,” which may causethe cause the “Configure Distributed Tagging” interface to appear. Atdenotation 2 of the user interface 300, the collection management usercan select a content server vendor, such as the content object server140 or another content server vendor not shown in FIG. 1, from which torequest and access the content organization data 220. At denotation 3 ofthe user interface 300, the collection management user can input theauthentication data (such as a username, application programminginterface (API) key, or password), as well as test a connection to thecontent server vendor. At denotation 4 of the user interface 300, thecollection management user can select one or more object tree levels(such as, insertion orders, campaigns, or groups) of the contentorganization data 220 to request to import from the content servervendor.

At communication transmission 2 of FIG. 2, the collection configurationmanagement system 134 can transmit an organization request 210 to thecontent object server 140 via the network 108. The organization request210 can include the authentication data for accessing the contentorganization data 220 from the content object server 140, as well as anindication of one or more portions of the content organization data 220requested by the collection configuration management system 134. Forinstance, the indication of one or more portions of the contentorganization data 220 can denote which of one or more object tree levelsof the content organization data 220 are being requested. In oneimplementation, the organization request 210 can be an API request.

At communication transmission 3 of FIG. 2, the content object server 140can provide the content organization data 220 (or at least the requestedone or more portions of the content organization data 220) to thecollection configuration management system 134 via the network 108. Thecollection configuration management system 134 can, for instance, usethe content organization data 220 to (i) determine the content objectsthat are stored on the content objects storage 142, (ii) the uniqueidentifiers associated with the content objects and various groups, and(iii) the indication of the groupings of the content objects. In oneimplementation, the content organization data 220 can be an APIresponse.

In one example, the content organization data 220 can be organized intothe following aggregated data structure:

-   -   Insertion Order 1 (Identifier=IO_1)        -   Line Item 1 (Identifier=LI_1)            -   Campaign 1 (Identifier=C_1)            -   Campaign 2 (Identifier=C_2)            -   Campaign 3 (Identifier=C_3)        -   Line Item 2 (Identifier=LI_2)            -   Campaign 4 (Identifier=C_4)            -   Campaign 5 (Identifier=C_5)    -   Insertion Order 2 (Identifier=IO_2)        -   Line Item 3 (Identifier=LI_3)            -   Campaign 6 (Identifier=C_6)            -   Campaign 7 (Identifier=C_7)        -   Line Item 4 (Identifier=LI_4)            -   Campaign 8 (Identifier=C_8)                As can be understood from reviewing this aggregated data                structure, Campaign 1 can be associated with the                Identifier C_1, as well as (i) the Identifier LI_1 via                Campaign 1's grouping as part of Line Item 1 and (ii)                the Identifier IO_1 via Campaign 1's grouping as part of                Insertion Order 1. Additionally, Campaign 2 can be                associated with the Identifier C_2, as well as (i) the                Identifier LI_1 via Campaign 2's grouping as part of                Line Item 1 and (ii) the Identifier IO_1 via Campaign                2's grouping as part of Insertion Order 1. Notably, the                Identifier C_1 can uniquely identify Campaign 1 but not                any of Campaigns 2-8. Similarly, the Identifier LI_1 can                uniquely identify a group that includes Campaigns 1-3                but not any of Campaigns 4-8, and the Identifier IO_1                can uniquely identify Line Items 1-2 and Campaigns 1-5                but not any of Line Items 3-4 or Campaigns 6-8.

Each node of the aggregated data structure of the preceding paragraphcan further be assigned a unique access identifier separate from theunique campaign-related identifiers like IO_#, LI_#, and C_#. The uniqueaccess identifier for each node can be automatically assigned by thecollection configuration management system 134 and may, for instance, begenerated by hashing one or more identifiers related to the node, suchas an insertion order, line item, or campaign identifier (for example,Hash[Insertion Order+Line Item+Campaign]=access identifier, where Hashcan be performed using a public key in some instances). The uniqueaccess identifier can desirably, in certain embodiments, facilitateeasier, faster, or more secure access to a monitoring object bundle thatis associated with a content object assigned the unique accessidentifier than if a unique campaign-related identifier associated withthe content object were used for access purposes. Moreover, the uniqueaccess identifiers can enable a decoupling of the identifiers used fororganizing the aggregated data structure, such as IO_#, LI_#, and C_#,from the identifiers used for accessing monitoring object bundles. Assome examples, the node assigned the Identifier IO_1 can also beassigned an access identifier like AA000, the node assigned theIdentifier IO_2 can also be assigned an access identifier like AA100,the node assigned the Identifier LI_1 can also be assigned an accessidentifier like BB000, the node assigned the Identifier LI_2 can also beassigned an access identifier like BB100, the node assigned theIdentifier C_1 can also be assigned the access identifier CC000, and thenode assigned the Identifier C_2 can also be assigned the accessidentifier CC100.

At communication exchange 4 of FIG. 2, the collection management usersystem 104 and the collection configuration management system 134 cancommunicate via the network 108 to enable the collection management userto associate a monitoring object bundle 230 with the contentorganization data 220 and generate the monitoring object bundle 230. Forexample, the collection management user can provide a user input via thebrowser 105 denoting a content object or group of content objects ordenoting a unique identifier associated with a content object or groupof content objects from the content organization data 220. From the userinput, the collection configuration management system 134 can identify aselection event indicative of the unique identifier (for instance, aunique access identifier or a unique campaign-related identifier) to beassociated with the monitoring object bundle 230, and the collectionconfiguration management system 134 can generate monitoring object datafor generating the monitoring object bundle 230 and generate themonitoring object bundle 230.

At communication transmission 5 of FIG. 2, the collection configurationmanagement system 134 can provide the monitoring object bundle 230 alongwith an indication of the unique identifier associated with themonitoring object bundle 230 to the collection control server 120. Inone example, the collection configuration management system 134 can namethe monitoring object bundle 230 so that its name includes the uniqueidentifier (for instance, “LI_2.js” can be the name assigned to amonitoring object bundle associated with Line Item 2 discussed withrespect to communication transmission 3 of FIG. 2). In another example,the collection configuration management system 134 can include theunique identifier as a value incorporated in the monitoring objectbundle 230. The collection control server 120 can store the monitoringobject bundle 230 in the configuration data storage 122. The collectioncontrol server 120 can, for instance, store the monitoring object bundle230 so that the monitoring object bundle 230 is accessible from theconfiguration data storage 122 using the unique identifier associatedwith the monitoring object bundle 230.

Turning to FIG. 4, a monitoring object bundle management process 400 isshown. The process 400 illustrates an example mode of operation of thecomputing environment 100 and may be implemented by the variouscomponents shown in the computing environment 100. For convenience, theprocess 400 is described in the context of the computing environments100 and 200, but may instead be implemented by other systems describedherein or other computing systems not shown. The process 400 providesone example approach by which a monitoring object bundle can begenerated, associated with an identifier indicative of a content objector grouping of content objects, and provided to an end user system.Advantageously, in certain embodiments, the process 400 can enable acollection management user to select the content object or grouping ofcontent objects to be associated with the monitoring object bundle andcause the monitoring object bundle to be provided to a browser of theend user system when the selected content object or one of the selectedgrouping may be loaded by the browser of the end user system.

At block 402, the collection configuration management system 134 cangenerate and output a user interface to manage a monitoring objectbundle. The collection configuration management system 134 can, forexample, generate the user interface and output the user interface viathe network 108 for presentation on the browser 105 of the collectionmanagement user system 104. The collection configuration managementsystem 134 can generate the user interface to depict a representation ofat least some of the content organization data 220, such as by listingone or more content objects and one or more indications of the groupingsof content objects provided by the content organization data 220.

In one example, the user interface can include a user interface 500shown in FIG. 5A. The user interface 500 can enable the collectionmanagement user to create a load rule for incorporating monitoringobjects like tags into the monitoring object bundle. As illustrated, theuser interface 500 can provide at denotation 1 of the user interface 500a drop-down from which the collection management user can select acontent server vendor, such as the content object server 140, for whichto access the content organization data 220. The collection managementuser can further select at denotation 2 of the user interface 500 whattype of grouping of the content objects (for example, Insertion OrderID, Campaign ID, Group ID, or Creative ID) of the content organizationdata 220 to associate. The collection management user can further selectat denotation 3 of the user interface 500 what specific content objector grouping of the content objects (for example, based on an assignedidentifier) of the content organization data 220 to associate.Additionally, the user interface can further include a user interface550 shown in FIG. 5B. As illustrated, the user interface 550 can enablethe collection management user to select what tags to include as part ofthe monitoring object bundle. The collection management user can, forexample, make this selection at denotation 4 of the user interface 550by selecting a checkbox next to the load rule created with the userinterface 500 to apply the load rule to a particular tag. A similarselection may be made for other tags to incorporate the other tags intothe monitoring object bundle.

In another example, the user interface can include a user interface 600shown in FIG. 6A. As illustrated, the user interface 600 can list fivecontent objects that are grouped into three subgroups, which are furthergrouped into one group (for example, Content Objects 1 and 2 can be partof Content Subgroup 1 and Content Group 1; Content Objects 3 and 4 canbe part of Content Subgroup 4 and Content Group 1; and Content Object 5can be part of Content Subgroup 3 and Content Group 1). The five contentobjects can, for instance, be five different images or videos that canbe incorporated into one or more content pages. The collectionconfiguration management system 134 can receive a user input via theuser interface 600, and the user input can denote one of the ContentGroup 1, Content Subgroup 1, Content Subgroup 2, Content Subgroup 3,Content Object 1, Content Object 2, Content Object 3, Content Object 4,or Content Object 5. The collection management user may have provided aninput by selecting one of the checkboxes next to the listed contentobjects, subgroups, and groups to provide the user input to thecollection configuration management system 134 (for instance, thecollection management user may select the checkbox next to ContentSubgroup 2, and the collection configuration management system 134 canreceive a user input denoting the Content Subgroup 2).

Additionally or alternatively, the user interface can depict arepresentation of one or more configuration settings for the monitoringobject bundle. The user interface can, for instance, enable thecollection management user to select or revise (i) what one or more dataitems are collected upon execution of the monitoring object bundle bythe end user system 102 and (ii) what monitoring objects are activatedupon execution of the monitoring object bundle by the end user system102. The user interface can, for instance, include a user interface 650shown in FIG. 6B. As illustrated, the user interface 650 can list (i)four data items—Data Item 1, Data Item 2, Data Item 3, and Data Item4—that can be selected or not selected to be collected upon execution ofthe monitoring object bundle by the end user system 102 and (ii) fourmonitoring objects—Monitoring Object 1, Monitoring Object 2, MonitoringObject 3, and Monitoring Object 4—that can be selected or not selectedto be included in the monitoring object bundle and activated uponexecution of the monitoring object bundle by the end user system 102.The four data items can, for instance, include items such as whether totrack an end user selection of a content object or to track an end userentry of data to a content object or content page. The four monitoringobjects can, for instance, each be a different monitoring object for adifferent vendor or a different monitoring object that causes the enduser system 102 to transmit interaction data to a different computingdevice. The collection configuration management system 134 can receive auser input via the user interface 650, and the user input can denote oneor more of the Data Items 1-4 and one or more of the Monitoring Objects1-4. The collection management user may have provided an input to theuser interface 650 by selecting one or more of the checkboxes next tothe listed data items and monitoring objects (for example, thecheckboxes next to Data Items 1 and 2 and Monitoring Objects 1 and 2)and then selecting ACCEPT to confirm the one or more selections.

At block 404, the collection configuration management system 134 canidentify a selection event indicative of a content identifier. Thecontent identifier can be an identifier from the content organizationdata 220 that may be looked-up or calculated using the contentorganization data 220 and is designated to be associated with themonitoring object bundle. The content identifier can be similar to orthe same as one of the unique campaign-related identifiers or uniqueaccess identifiers described herein, and the content identifier can be anumber or a string of characters in some cases. The collectionconfiguration management system 134 can in some instances identify theselection event based at least on a user input received via a userinterface, such as one of the user interfaces 500, 550, 600, and 650.The user input can, for instance, denote one or more of (i) the contentidentifier, (ii) the one or more content objects associated with thecontent identifier, or (iii) the group of the one or more contentobjects associated with the content identifier.

In one example, the collection configuration management system 134 canidentify the selection event as the selection at denotation 4 in theuser interface 550 of the checkbox next to the load rule created withthe user interface 500 to apply the load rule. In another example, thecollection configuration management system 134 can identify theselection event as the selection via the user interface 600 of one ofthe checkboxes next to the listed content objects, subgroups, andgroups.

The collection configuration management system 134 can additionally oralternatively identify the selection event based at least on one or moreautomatic selection rules, such as (i) a default selection rule tocreate an initial selection for the collection management user or (ii) acomparable selection rule to perform automatic selections when two ormore content objects may be determined to be sufficiently similar (forexample, containing at least some of the same text or images).

At block 406, the collection configuration management system 134 cangenerate monitoring object data associated with the content identifier.The monitoring object data can include data sufficient to generate themonitoring object bundle and can be instructions like settings usable toconstruct the monitoring object bundle. The collection configurationmanagement system 134 can generate the monitoring object data bycreating new monitoring object data or revising existing monitoringobject data. The collection configuration management system 134 cangenerate the monitoring object data in response to the identifying theselection event. The monitoring object data can be configured at leastpartly by the collection management user via the browser 105, forinstance, so that the monitoring object bundle may include one or moreparticular monitoring objects or collect certain data like DocumentObject Model (DOM) elements of a content page, Meta Data, combinationsof the same, and the like.

At block 408, the collection configuration management system 134 cangenerate the monitoring object bundle from the monitoring object data.The collection configuration management system 134 can generate themonitoring object bundle to include one or more monitoring objects thatupon receipt by the browser 103 is executed and causes the browser 103to gather and supply user interaction, visitor identification, or otherdata (for instance, user interaction data from the end user of the enduser system 102 interacting with one of the content objects associatedwith the content identifier) to the analytics system 130 or one or moreof the collection vendor systems 150. In one example, the monitoringobject bundle can include one or more monitoring objects, as well asmonitoring object management loader functionality. The monitoring objectmanagement loader functionality can provide the ability, for instance,to wrap a content object in order to trigger tracking upon a userinteraction with the content object. The collection configurationmanagement system 134 can generate the monitoring object bundle using apublish engine, in some instances.

In one implementation, the collection configuration management system134 can generate the monitoring object data in response to theidentifying the selection event, and the monitoring object bundle canthen be stored in the configuration data storage 122 for later accessand transmission. In another implementation, the collectionconfiguration management system 134 can generate the monitoring objectdata in response to the receiving the bundle request indicating thecontent identifier at block 410, and the collection configurationmanagement system 134 may thus be considered to generate the monitoringobject bundle on demand or on-the-fly.

The monitoring object bundle can, for example, include multiplemonitoring objects that when executed by the end user system 102 causethe end user system 102 to load the multiple monitoring objects withoutfirst determining whether one or more monitoring object load conditionsat the end user system 102 has been satisfied. This can be because themonitoring object bundle may be constructed so that the one or moremonitoring object load conditions are accounted for and implemented inthe monitoring object bundle as generated and thus determining whetherthe one or more monitoring object load conditions has been satisfied maynot be useful. The monitoring object bundle can accordingly, in certainembodiments, be desirable for use in situations where the end usersystem 102 may not be able to process monitoring object load conditions.

Moreover, the monitoring object bundle can be generated so thatexecution of the monitoring object bundle by the end user system 102does not cause the end user system 102 to request or download one ormore monitoring objects. In one implementation, the collectionconfiguration management system 134 can generate the monitoring objectbundle to include multiple monitoring objects, but revise one or more ofthe multiple monitoring objects before incorporation into the monitoringobject bundle. For instance, the collection configuration managementsystem 134 can revise one or more of the multiple monitoring objects sothat redundant data collection functions may be not be included in themonitoring object bundle and each data collection function is thusperformed just once by the end user system 102. As a result, executionof the monitoring object bundle by the end user system 102 may not causethe end user system 102 to perform the same data collection function(such as a query string parser function or user interaction detectionfunction) twice or more while gathering interaction data. In addition,instruction conflicts between the multiple monitoring objects can bereduced or eliminated in the monitoring object bundle so that processorperformance of the end user system 102 may be enhanced.

At block 410, the collection control server 120 or the collectionconfiguration management system 134 can receive a bundle request thatindicates the content identifier. The bundle request may have beenreceived from the end user system 102 via the network 108. The end usersystem 102 may have transmitted the bundle request in response toloading a content page that includes one of the one or more contentobjects associated with the content identifier.

In one example, the bundle request can be a download query to downloadthe monitoring object bundle from a source location address (such as aweb address like“tags.tiqcdn.com/utag/tealium/main/download/[insert_identifier].js”assigned to a memory location in the configuration data storage 122 orthe analytics system 130 where [insert_identifer] can be a placeholderfor a campaign-related identifier like “LI_1” that may correspond toLine Item 1 or an access identifier as discussed herein) at which themonitoring object bundle is stored. The content identifier from therequest can, in some embodiments, be used to access from storage themonitoring object bundle that has the matching content identifier.

At block 412, the collection control server 120 or the collectionconfiguration management system 134 can transmit the monitoring objectbundle, such as via the network 108 to the end user system 102. Themonitoring object bundle can be transmitted in response to receiving thebundle request at block 410. The monitoring object bundle, upon receiptby the end user system 102, can be executed by the browser 103 and causethe browser 103 to gather and supply user interaction data to theanalytics system 130 or one or more of the collection vendor systems150. The user interaction data can be indicative of user interactionswith the content page including the one of the one or more contentobjects associated with the content identifier that resulted in the enduser system 102 transmitting the request.

Turning to FIG. 7, a computing environment 700 is shown that illustratesexample communication within the computing environment 100 of FIG. 1.

At communication transmission 1 of FIG. 7, the content object server 140can transmit a content object 710 from the content objects storage 142via the network 108 to the site server 110. The content object 710 caninclude instructions to generate or transmit a bundle request 730, andthe instructions to generate or transmit the bundle request 730 canindicate an identifier associated with the content object 710 like anidentifier for a group of content objects to which the content object710 is included (such as provided in the content organization data 220).The content object server 140 may have generated the instructions togenerate or transmit the bundle request 730 as described herein and, forinstance, using the following load instructions:

var content_id=[Content Server Macro];

function( )

load=‘//tags.tiqcdn.com/utag/account/profile/prod/content_id.js’;

The site server 110 can subsequently incorporate the content object 710into a content page 720 accessed from the content pages storage 112. Thecontent object 710 may have been transmitted to the site server 110 inresponse to a content object request from the site server 110 to thecontent object server 140.

At communication transmission 2 of FIG. 7, the site server 110 cantransmit the content page 720 that includes the content object 110 tothe end user system 102. The browser 103 of the end user system 102 canthen load the content page 720 including the content object 710. Thecontent object 710 can include the instructions to generate or transmitthe bundle request 730 that indicates the identifier. The content page720 may have been transmitted to the end user system 102 in response toa content page request from the end user system 102 to the site server110.

At communication transmission 3 of FIG. 7, the browser 103 can transmitthe bundle request 730 to the collection control server 120 via thenetwork 108. The bundle request 730 may have been transmitted inresponse to the browser 103 loading the content object 710 and, inparticular, the instructions to generate or transmit the bundle request730. The collection control server 120 can receive the bundle request730 and access or generate a monitoring object bundle 740 based at leaston the identifier indicated by the bundle request 730. The monitoringobject bundle 740 may, for instance, have been associated with theidentifier at the collection control server 120 in advance of thecollection control server 120 receiving the bundle request 730 so thatthe collection control server 120 can determine to access or generatethe monitoring object bundle 740 upon receipt of the bundle request 730indicating the identifier. In one example, the bundle request 730 can bea download query to download the monitoring object bundle 740 from astorage address of the configuration data storage 122 at which themonitoring object bundle 740 is stored.

At communication transmission 4 of FIG. 7, the collection control server120 can transmit the monitoring object bundle 740 to the end user system102 via the network 108. The browser 103 can then execute the monitoringobject bundle 740 and accordingly gather data indicative of end userinteractions with the content object 710, as well as with one or moreparts of the content page 720 other than the content object 710. Thegathered data can be transmitted to the analytics system 130 or one ormore of the collection vendor systems 150 via the network 108.

Turning to FIG. 8, a site loading process 800 is shown. The process 800illustrates an example mode of operation of the computing environment100 and may be implemented by the various components shown in thecomputing environment 100. For convenience, the process 800 is describedin the context of the computing environments 100 and 700, but mayinstead be implemented by other systems described herein or othercomputing systems not shown. The process 800 provides one exampleapproach by which an end user system can obtain and execute a monitoringobject bundle. Advantageously, in certain embodiments, the process 800can enable the end user system to gather and supply dynamically-sourceduser interaction data according to pre-processed instructions from anexternal server, such as a collection control server.

At block 802, the end user system 102 can request a content page of acontent site. The browser 103 can, for instance, request the contentpage via the network 108 from the site server 110. The content page canbe requested as a result of the end user of the end user system 102directing the browser 103 to navigate to the content page.

At block 804, the end user system 102 can receive the content page. Thebrowser 103 can, for example, receive the content page from the siteserver 110 via the network 108. The content page can be received by theend user system 102 in response to the request at block 802. The contentpage can include a content object. The content object can, in turn,include instructions to generate or transmit a bundle request to thecollection control server 120 or the analytics system 130.

At block 806, the browser 103 can load the content page. At block 808,the end user system 102 can request a monitoring object bundle. Thebrowser 103 can, for instance, generate or transmit the bundle requestvia the network 108 in accordance with the instructions included in thecontent object and as a result of loading and executing the instructionsincluded in the content object. The bundle request can include anidentifier associated with the content object that was included in thecontent page, as described herein.

At block 810, the end user system 102 can receive a monitoring objectbundle. The browser 103 can, for example, receive the monitoring objectbundle via the network 108. At block 812, the browser 103 can load themonitoring object bundle. Upon loading the monitoring object bundle, thebrowser 103 can execute the monitoring object bundle to gather andprovide data indicative of user interactions with the content object orone or more other portions of the content page.

FIG. 9 illustrates a computer system 900 usable to construct one or moreof the systems (for instance, the end user system 102, collectionmanagement user system 104, or analytics system 130) or servers (forinstance, the site server 110, collection control server 120, andcontent object server 140) within the computing environment 100 of FIG.1.

As shown in FIG. 9, system 900 can include (i) one or more processors(CPUs) 910, (ii) an input/output device(s) 920 configured to allow usersto input and output information and interact with the system 900 as wellas transfer and receive data, (iii) one or more read only memory (ROMs)devices 930 or equivalents to provide nonvolatile storage of data orprograms, (iv) one or more displays 950 such as a computer monitor orother display device, (v) one more network connections 940 andassociated network interfaces 942 configured to allow the system 900 toconnect to other systems, servers or portable devices, as well as one ormore memory spaces 960 and one or more databases 990. Database(s) 990may be further divided or distributed as one or more sub-databases 990a-990 n, with the sub-databases storing feature or function specificinformation associated with a particular feature or function. Thevarious components shown in FIG. 9 may be incorporated in one or morephysical servers 970. It is noted that the various components shown inFIG. 9, including database 990, are typically included as part ofserver(s) 970, however, they may be external to server(s) 970 in someembodiments. For example, database(s) 990 may be external to server(s)970 and may be part of a separate database server system or networkeddatabase system. In some instances, the system may not be a server butrather a computing device like a desktop computer or mobile device.

One or more memory spaces 960 may comprise DRAM, SRAM, FLASH, hard diskdrives or other memory storage devices, such as media drives 980,configured to store operating systems 962, application programs or data964, and one or more memory spaces 960 may be shared with, distributedwith or overlap with the memory storage capacity of database 990. Insome embodiments, one or more memory spaces 960 may include database 990or in some embodiments database 990 may include data 968 as shown inmemory space 960. Data stored in memory space 960 or database 990 mayinclude information, such as collection configuration management systeminformation or other types of data described herein.

IV. Additional Embodiments and Terminology

Many other variations than those described herein will be apparent fromthis disclosure. For example, depending on the embodiment, certain acts,events, or functions of any of the algorithms described herein can beperformed in a different sequence, can be added, merged, or left outaltogether (e.g., not all described acts or events are necessary for thepractice of the algorithms). Moreover, in certain embodiments, acts orevents can be performed concurrently, e.g., through multi-threadedprocessing, interrupt processing, or multiple processors or processorcores or on other parallel architectures, rather than sequentially. Inaddition, different tasks or processes can be performed by differentmachines or computing systems that can function together.

In some embodiments, the bundle request transmitted by the end usersystem 102 can be replaced with a redirect request or delivery of amonitoring object bundle through server-to-server communication. In suchembodiments, the monitoring object bundle can include all desiredinstructions for gathering user interaction data and building the datalayer once and may result in a redirect of the user interaction datathrough the analytics system 130 or the collection control server 120.The user interaction data can subsequently be delivered to thecollection vendor systems 150 by the analytics system 130 or thecollection control server 120.

The teachings of this disclosure can further extend or relate to anetwork of physical objects (sometimes referred to as the Internet ofThings (IoT)) like devices, vehicles, buildings and other items embeddedwith electronics, software, sensors, and network connectivity thatenables these objects to collect and exchange data. The integration andconfigurations of such a network to perform the features describedherein can generally be the same or similar as for a network ofnon-physical objects. However, the format of APIs for collection of thecontent organization data 220 may, in some instances, be different.Moreover, the data collection or monitoring object management for thenetwork of physical objects can be driven by an end object's type,location, format, current state, or device identifier. In one example,different monitoring can be created based at least on device identifiersas associated to a business group. In another example, vehicleidentification numbers (VINs) can be used to determine monitoring anddata collection for vehicles in a vehicle fleet. In yet another example,regionalized data collection directed can be constructed. In yet afurther example, global legal compliance in monitoring can be enforcedby limiting monitoring object loading to certain devices, such as thosedevices that have an Internet Protocol (IP) address within a particularIP address range.

In some embodiments, one or more parts of or all of the analytics system130 or collection control server 120 can be implemented in a distributedcloud platform that provides redundant or geographically dispersedaccess (for example, using a Multi-Content Delivery Network). Althoughnot illustrated herein, one such example implementation is described andillustrated with respect to FIG. 25 of U.S. Pat. No. 8,805,946, titled“SYSTEM AND METHOD FOR COMBINING CONTENT SITE VISITOR PROFILES,” whichwas previously incorporated by reference herein in its entirety.

Although the network 108 is shown as one connected network, the network108 can be subdivided into one or more separate networks which may notdirectly communicate with one another. For example, the analytics system130 can communicate with the content object server 140 via a separateand different network from the network that the collection controlserver 120 uses to communicate with the end user system 102.

The user interface controls shown in FIGS. 3, 5A, 5B, 6A, and 6B aremerely illustrative examples and can be varied in other embodiments. Forinstance, buttons, dropdown boxes, select boxes, text boxes, checkboxes, slider controls, and other user interface controls shown may besubstituted with other types of user interface controls that provide thesame or similar functionality. Further, the user interface controls maybe combined or divided into other sets of user interface controls suchthat similar functionality or the same functionality may be providedwith very different looking user interfaces. Moreover, each of the userinterface controls may be selected by a user using one or more inputoptions, such as a mouse, touch screen input, or keyboard input, amongother user interface input options.

The various illustrative logical blocks, modules, and algorithm stepsdescribed in connection with the embodiments disclosed herein can beimplemented as electronic hardware, computer software, or combinationsof both. To clearly illustrate this interchangeability of hardware andsoftware, various illustrative components, blocks, modules, and stepshave been described above generally in terms of their functionality.Whether such functionality is implemented as hardware or softwaredepends upon the particular application and design constraints imposedon the overall system. The described functionality can be implemented invarying ways for each particular application, but such implementationdecisions should not be interpreted as causing a departure from thescope of the disclosure.

The various illustrative logical blocks and modules described inconnection with the embodiments disclosed herein can be implemented orperformed by a machine, such as a general purpose processor, a digitalsignal processor (DSP), an application specific integrated circuit(ASIC), a field programmable gate array (FPGA) or other programmablelogic device, discrete gate or transistor logic, discrete hardwarecomponents, or any combination thereof designed to perform the functionsdescribed herein. A general purpose processor can be a microprocessor,but in the alternative, the processor can be a controller,microcontroller, or state machine, combinations of the same, or thelike. A hardware processor can include electrical circuitry or digitallogic circuitry configured to process computer-executable instructions.In another embodiment, a processor includes an FPGA or otherprogrammable device that performs logic operations without processingcomputer-executable instructions. A processor can also be implemented asa combination of computing devices, e.g., a combination of a DSP and amicroprocessor, a plurality of microprocessors, one or moremicroprocessors in conjunction with a DSP core, or any other suchconfiguration. A computing environment can include any type of computersystem, including, but not limited to, a computer system based on amicroprocessor, a mainframe computer, a digital signal processor, aportable computing device, a device controller, or a computationalengine within an appliance, to name a few.

The steps of a method, process, or algorithm described in connectionwith the embodiments disclosed herein can be embodied directly inhardware, in a software module stored in one or more memory devices andexecuted by one or more processors, or in a combination of the two. Asoftware module can reside in RAM memory, flash memory, ROM memory,EPROM memory, EEPROM memory, registers, hard disk, a removable disk, aCD-ROM, or any other form of non-transitory computer-readable storagemedium, media, or physical computer storage known in the art. An examplestorage medium can be coupled to the processor such that the processorcan read information from, and write information to, the storage medium.In the alternative, the storage medium can be integral to the processor.The storage medium can be volatile or nonvolatile. The processor and thestorage medium can reside in an ASIC.

Conditional language used herein, such as, among others, “can,” “might,”“may,” “e.g.,” and the like, unless specifically stated otherwise, orotherwise understood within the context as used, is generally intendedto convey that certain embodiments include, while other embodiments donot include, certain features, elements or states. Thus, suchconditional language is not generally intended to imply that features,elements or states are in any way required for one or more embodimentsor that one or more embodiments necessarily include logic for deciding,with or without author input or prompting, whether these features,elements or states are included or are to be performed in any particularembodiment. The terms “comprising,” “including,” “having,” and the likeare synonymous and are used inclusively, in an open-ended fashion, anddo not exclude additional elements, features, acts, operations, and soforth. Also, the term “or” is used in its inclusive sense (and not inits exclusive sense) so that when used, for example, to connect a listof elements, the term “or” means one, some, or all of the elements inthe list. Further, the term “each,” as used herein, in addition tohaving its ordinary meaning, can mean any subset of a set of elements towhich the term “each” is applied.

While the above detailed description has shown, described, and pointedout novel features as applied to various embodiments, it will beunderstood that various omissions, substitutions, and changes in theform and details of the devices or algorithms illustrated can be madewithout departing from the spirit of the disclosure. As will berecognized, certain embodiments described herein can be embodied withina form that does not provide all of the features and benefits set forthherein, as some features can be used or practiced separately fromothers.

What is claimed:
 1. A system for controlling collection and transmissionof data indicative of interactions with a content object, the systemcomprising: one or more processors programmed to: generate a userinterface comprising functionality for a user to configure a load ruleto incorporate one or more of a plurality of content objects in amonitoring object bundle, the monitoring object bundle comprisinginstructions that when executed by an electronic device cause theelectronic device to: gather interaction data indicative of interactionswith one or more content objects, and transmit the interaction data viaa computer network to a computing device, wherein the user interfacecomprises functionality for the user to select (i) one of a plurality oftypes of content object groupings to associate with the monitoringobject bundle and (ii) one of a plurality of identifiers to associatewith the monitoring object bundle, wherein the plurality of identifiersavailable for selection via the user interface depends on the one of theplurality of types of content object groupings that is selected, whereinthe one of the plurality of identifiers that is selected corresponds toa subset of the plurality of content objects and indicates toincorporate the subset of the plurality of content objects in themonitoring object bundle, and output the user interface for presentationto the user; and a memory device in communication with the one or moreprocessors, the memory device being configured to store the userinterface.
 2. The system of claim 1, wherein the plurality of types ofcontent object groupings comprises a first type and a second type, thefirst type being arranged hierarchically above the second type in anorganization of the plurality of types of content object groupings. 3.The system of claim 1, wherein the user interface comprisesfunctionality for the user to select one of a plurality of data sourcesfor accessing organization data indicative of the plurality of types ofcontent object groupings or the plurality of identifiers.
 4. The systemof claim 3, wherein at least one of the plurality of data sourcesdenotes a server that is configured to provide the plurality of types ofcontent object groupings or the plurality of identifiers via thecomputer network.
 5. The system of claim 1, wherein the plurality oftypes of content object groupings comprises an insertion orderidentifier, a campaign identifier, a group identifier, or a creativeidentifier.
 6. The system of claim 1, wherein the monitoring objectbundle is configured so that: when the electronic device loads a firstcontent page that causes loading of a first content object of the subsetof the plurality of content objects, the monitoring object bundle isrequested and processed by the electronic device and causes theelectronic device to gather and transmit the interaction data indicativeof the interactions with the first content object, and when theelectronic device loads a second content page that causes loading of asecond content object of the subset of the plurality of content objects,the monitoring object bundle is requested and processed by theelectronic device and causes the electronic device to gather andtransmit the interaction data indicative of the interactions with thesecond content object.
 7. The system of claim 1, wherein the one or moreprocessors is programmed to communicate, via the computer network to acomputing apparatus, configuration data indicative of the one of theplurality of identifiers that is selected.
 8. The system of claim 1,wherein the one or more processors is programmed to generate the userinterface by a browser.
 9. The system of claim 1, wherein theinteractions with the subset of the plurality of content objectscomprise user interactions with the subset of the plurality of contentobjects.
 10. The system of claim 1, wherein the monitoring object bundleis a data file comprising script language, and one of the subset of theplurality of content objects comprises a first image or a first videoand another of the subset of the plurality of content objects comprisesa second image or a second video.
 11. A method of controlling collectionof data indicative of interactions with a content object, the methodcomprising: by one or more processors: generating a user interfacecomprising functionality for a user to configure a load rule toincorporate one or more of a plurality of content objects in amonitoring object bundle, the monitoring object bundle comprisinginstructions that when executed by an electronic device cause theelectronic device to: gather interaction data indicative of interactionswith one or more content objects, and transmit the interaction data viaa computer network to a computing device, wherein the user interfacecomprises a plurality of content object groupings for selection andassociation with the monitoring object bundle; receiving, by the userinterface, a first selection of one of the plurality of content objectgroupings to associate with the monitoring object bundle, wherein theuser interface comprises a plurality of identifiers for selection andassociation with the monitoring object bundle, wherein the plurality ofidentifiers available for selection via the user interface depends onthe one of the plurality of content object groupings that is selected;receiving, by the user interface, a second selection of one of theplurality of identifiers to associate with the monitoring object bundle,wherein the one of the plurality of identifiers that is selectedcorresponds to a subset of the plurality of content objects andindicates to incorporate the subset of the plurality of content objectsin the monitoring object bundle; and presenting the user interface tothe user on a display.
 12. The method of claim 11, further comprising:by the one or more processors: receiving, by the user interface, a thirdselection of another of the plurality of identifiers to associate withthe monitoring object bundle, wherein the another of the plurality ofidentifiers that is selected corresponds to a different subset of theplurality of content objects and indicates to incorporate the differentsubset of the plurality of content objects in the monitoring objectbundle.
 13. The method of claim 11, wherein the plurality of contentobject groupings comprises a first group and a second group, the firstgroup being related as a parent to the second group in an organizationof the plurality of content object groupings.
 14. The method of claim11, wherein the user interface comprises a plurality of data sources forselection for accessing organization data indicative of the plurality ofcontent object groupings and the plurality of identifiers.
 15. Themethod of claim 11, wherein the plurality of content object groupingscomprises an insertion order identifier, a campaign identifier, and acreative identifier.
 16. The method of claim 11, further comprisingcommunicating, via the computer network to a computing apparatus,configuration data indicative of the one of the plurality of identifiersthat is selected.
 17. The method of claim 11, wherein said generatingthe user interface is performed by a browser.
 18. Non-transitoryphysical computer storage comprising computer-executable instructionsstored thereon that, when executed by one or more processors, areconfigured to implement a process comprising: generating a userinterface comprising functionality for a user to configure a load ruleto incorporate one or more of a plurality of content objects in amonitoring object bundle, the monitoring object bundle comprisinginstructions that when executed by an electronic device cause theelectronic device to: gather interaction data indicative of interactionswith one or more content objects, and transmit the interaction data viaa computer network to a computing device, wherein the user interfacecomprises a plurality of content object groupings for selection andassociation with the monitoring object bundle; receiving, by the userinterface, a first selection of one of the plurality of content objectgroupings to associate with the monitoring object bundle, wherein theuser interface comprises a plurality of identifiers for selection andassociation with the monitoring object bundle, wherein the plurality ofidentifiers available for selection via the user interface depends onthe one of the plurality of content object groupings that is selected;receiving, by the user interface, a second selection of one of theplurality of identifiers to associate with the monitoring object bundle,wherein the one of the plurality of identifiers that is selectedcorresponds to a subset of the plurality of content objects andindicates to incorporate the subset of the plurality of content objectsin the monitoring object bundle; and presenting the user interface tothe user on a display.
 19. The non-transitory physical computer storageof claim 18, wherein the plurality of content object groupings comprisesan insertion order identifier, a campaign identifier, a groupidentifier, or a creative identifier.
 20. The non-transitory physicalcomputer storage of claim 18, wherein the interactions with the subsetof the plurality of content objects comprise user interactions with thesubset of the plurality of content objects.